Creative Set Design for Broadcast

As the modern history of the USA grows each and every year, so too does it’s peoples euphoric fascination with professional sports.  The multi-billion dollar a year industry, that is pro sports, collaborates with another multi-billion dollar industry, the production industry, which further fuels the fire of the sports media frenzy.  So exactly what is […]

The New Age of Sports Reporting

This new age of digital media has been both educational and expansive for individual writers, and feel free to roll those descriptors up to the outlets that provide both print and online news sources. Just ask Ohm Youngmisuk – also known as @NotoriousOHM on Twitter – a prominent writer for ESPN New York who has […]

The Show Must Go On

In a facility built to be a simple 3 camera, 25’x25’ studio with a 2 channel Sony switcher and limited transmission abilities, the Ferro team was challenged to produce multiple live network telecasts while still maintaining their normal weekly production schedule. Distillation and intoxication just about captures the essence and climate of what’s happening behind […]

The Parabolic Revolution

First know use: 1669. No way! It couldn’t be! The “parabolic microphone” wasn’t even around back then! EXACTLY! What was around back then was the first known use of the word PARABOLIC from the Late Latin parabola parable, so say’s Merrian-Webster. So what does that bit of trivia have to do with the parabolic revolution? […]