Super Bowl Halftime Show XLVI – “My stage gets built in 8 minutes and it’s an elaborate stage and we do a lot of crazy stuff on the stage and so for me the hoping and the praying that’s going to go on to make sure that it’s all put together right…” Madonna shares on the Rich Eisen show today. Words and emotions certainly NOT unfamiliar to Joe over a career in the “Biz” building groundbreaking innovative companies.

Ferro Productions is far more than just “Sports”. Joe Scacciaferro, President and Founder of “Ferro” enjoys a career in the entertainment industry that is as diverse as the industry itself. Spanning from the New York Football Giants to Madonna to published author and performer.

As Madonna put it, entertaining at the Super Bowl is “the holy grail of entertainment in America”. At this Super Bowl all things Ferro take place behind the scene to bring to the Billion-person crowd, broadcast quality content in all mediums.

This isn’t the first event that Mr. Scacciaferro and Madonna have one degree of separation. In the 1980’s through one of Joe’s companies the long reaching arms of Ferro Productions supported a Madonna’s tour.

Joe founded the music industry’s first high tech engineering/service company. By combining his

extensive background in music performance along with his education in computer sciences, Triple S Electronics quickly became a leader in the entertainment industry for the creative use of cutting edge technology in creative performance.

In 1980 Joe created a new consulting division specializing in the creative application of digital technologies for the electronic musical instrument manufacturers, world touring acts and Broadway shows. Artists such as Billy Joel, The Police, Pink Floyd, Madonna, Rod Stewart, Michael Jackson and more all became return clients. As Broadway made the shift to incorporating new technology into their creative production, Mr. Scacciaferro and his companies became a regular on the stages of Cats, Miss Saigon, Phantom of the Opera, Starlight Express and A Chorus Line.

In 1993 he again expanded his creative interest and founded Ferro Productions. By 2002 Ferro Productions had risen to the highest level recognized in the Broadcast Industry with 9 Emmy nominations and 5 Emmy awards for his efforts in both video and music production. He has since written and produced programming for many major broadcast and cable networks. i.e HBO, MTV, VH1, Lifetime, NBC, A&E. Ferro Productions is also the exclusive provider of Broadcast Programming for the New York Giants on MSG and My9 Network.

One of Mr. Scacciaferro’s proudest accomplishments is a documentary exploring the life of people with Down Syndrome featuring a music video written by Mr. Scacciaferro and performed by his long time friend Ray Charles.

With the ever expanding boom in digital technology, Mr. Scacciaferro looks to continue developing his talents in multi-media production with an eye on tomorrow’s technology.

Follow @FerroProduction