Upon our return from Super Bowl XLVI, our “Industry” friends asked “So now what?”  HINT it’s KOOL and … Expecting to hear something from us along the lines of “we’re gonna rest”, or perhaps even a “who knows, after the Super Bowl, what could you do to keep that high going!”

Little did they know in Ferro’s carefully scripted 2012 production schedule, it was back from Indy, reset and off again to take the Ferro Crew on the Van Halen/ Kool & the Gang tour.

Key word(s) in the prior paragraph, as it pertains to Ferro getting the job done are “RESET and TOUR”.  Why? Simple. Unlike the major event we just wrapped, touring in the Rock World requires agility, nimbleness, and mobility. Those key drivers allow us to fit into tight places (Tour Buses),  move and fax almost invisibly (back stage and on stage) and follow (Hotels, Clubs, Arenas) using the right camera for miles and hours at a clip.

Now to use a key word from the 70’s as homage to Kool & the Gang, let me give you the SKINNEY on why Ferro’s exclusive choice was JVC for this tour project.  It was and is critical to be properly armed on tour and it was while we were spec’n out the camera complement for the project, it became clear to all of us at Ferro that the right choice was to carry JVC’s. Here’s why we chose them.

There’s nothing better than the right tools for the right job(s). Where award winning production (Ferro), meets cutting edge technology (JVC), thats the exact place, space, time and partnership necessary to bring forth quality content to the world, especially at these levels.

Last month Ferro purchased a JVC ProHD GY-HM790U camera to use for some upcoming projects.  The crew couldn’t have been more excited than to have a chance to test the camera’s capabilities on location in several cities while covering the New York Giants road to the Super Bowl! Talk about running gear through it’s paces on the biggest stages and event of the world including a New York Ticker Tape Parade down the Canyon of Heroes…

Ferro camera operator Tim Morgan and the JVC 790 paired to capture the NY Giants home coming parade both from the Running Backs float and center stage at the awards presentation at City Hall, NY.

Well, EVERYONE at Ferro was blown away with the results,  given everything we’ve asked the JVC to do.   “We originally purchased the JVC ProHD as a back up to our more expensive Sony 700’s.  We were so impressed with the image, ease of operation, and all around superior engineering quality, that we opted to leave our Sony’s home and hit the road EXCLUSIVELY with our new JVC’s” said Joe Scacciaferro, President and Executive Producer of Ferro Productions who is NOW sporting an new AKA – J oe-VC…

If we had to wish a perfect piece of equipment out of thin air  into existence that would make our coverage during our upcoming project a dream, this JVC would have been it.  Adding additional JVCs to the existing arsenal, Ferro will now be hitting the road with a full compliment of JVC’s ProHD GY-HM790U cameras with Canon lens’ to shoot all of the behind the scenes of the Van Halen/ Kool & the Gang tour.

The demands of shooting in such an uncontrolled environment with the probability of hours of hand held use, makes the JVC ProHD a dream come true for the seasoned veterans on the crew, and as one of our camera op’s shared, “The JVC’s light weight and comfortable shoulder mount, make it so much nicer to shoot, especially for extended periods of time.”

Listen, if your in the biz and want to add an amazing camera to your list, treat yourself to a more in depth look at the JVC ProHD by clicking here, and stay close to FerroProductions.com for daily coverage from the Van Halen/ Kool & the Gang tour and video postings from our new JVC’s!

Feel free to leave us a comment below about your experience with the JVC ProHD GY-HM790U or any Pro JVC product

Follow @FerroProduction